Now that you have your domain name, web hosting, and professionally designed premium WordPress theme, the next step is to get the word out there and let the general public know that your website exists. This is where online marketing comes into play. There are many ways to promote your company online – search engine marketing (SEM), search engine optimization (SEO), social media via Facebook and Myspace, Yelp, local search, eBay, display and banner ads, email marketing, and other popular forms of digital marketing.
To get started, we recommend the following online marketing programs:
1) Google Adwords
Brief summary of Google Adwords:
– Google is known as the “king of search” and now you can promote your business through their powerful search engine
– Easy to use self-serve advertising system allows you purchase text ads on a pay-per-click basis. This means that you pay only when the user clicks on your ad.
2) Facebook Ads
Brief summary of Facebook Ads:
– Targeted display ads to reach Facebook users
– Advertisements can be micro-targeted by gender, age range, interests, likes/dislikes, marital status, and more
– New businesses can create Facebook Pages and generate buzz about their product and/or company
